Just read an interesting blog post on Son-of-a-Pitch that references another blog post by Eric Kintz who is the VP, Global Marketing Strategy & Excellence for HP. He offers 10 reasons why we as bloggers shouldn’t post too often.

  1. Traffic is generated by participation, not posts.
  2. The number of visits is irrelevant to a blog’s success.
  3. Loyal readers coming back daily to check your posts is so Web 1.0.
  4. Frequency may have a negative impact on loyalty.
  5. The pressure of posting daily is too much for some senior execs and thought leaders to handle.
  6. Frequent posting may affect content quality.
  7. Too much of a good thing may threaten the credibility of the blogosphere.
  8. Frequency will push corporate bloggers into the hands of PR agencies.
  9. Too many posts = blogging landfill.
  10. I love my family too much.

Frankly Larry and I have spent time discussing how much is enough and how much is too much for Altyrian View. We’ve quickly learned that there is plenty to blog about, but we also have to balance work and family and social media. (For the record, the kids are fast asleep, and the wife is busy participating in another social media Web site about two feet from me.)

People do “check” Web sites daily using RSS readers. I check sites I follow every 30 minutes. I look forward to my favorite bloggers posting. As a matter of fact, my favorite blogger, Neville Hobson took a week off. Of course, he’s more than earned it by entertaining me and countless others with his great commentary that gets his readers commenting. So am I *more* loyal now that he’s back? Nahh, probably not. If Neville stops posting quality commentary, I’ll stop reading. If he posts more, I’ll read more. If he posts less, I’ll read less. It’s all about quality.

Although it is refreshing to read that others are having difficulty getting sucked into “over-blogging,” I think quality should always be the driving factor in any posting. If that means someone blogs 10 times a day with thought-provoking insights, great. If someone posts once time a day, fine too. It’s also important to remember the reader. What does the reader (blog “customer”) want? That should be a huge determinant in what one posts and how often. The customer is king – even in the blogosphere.

Bottom line: you can’t post too much if you’ve got quality information that your readers want.

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