Wed 23 Jul 2008
No, this is not a post about ths Apple iPhone much loved app store. Although it is amazingly nice to use, there are plenty of articles that extoll it’s wonderful features and applications (one such application, the Wordpress app, is being used to write this post).
This post is about one small application - a game - that points to things to come: iPint.
iPint is a cute little game where you tilt your iPhone to get a beer from one end of the bar to another. Nothing new here. What makes this wothy of a marketing blog post is that along the way you pass coaster and signs for Carling beer, the brewer that manufactured the game.
Product placement in video games is not new. My kids raced the king on a Burger King xbox game. This is exciting because just as companies are scambling to get their marketing messages on cell phones, Carling might have uncovered one that will mean more product related games on cell phones.
So, in the spirit of fun, here are some games that might be next:
- iLiner: Land the airplane on the runway. Sponsored by Southwest. You get bonus miles if you land on time.
- iTwitter: Tap as fast as you can to keep the servers running. If the servers crash, the whale gets you.
- iWindows: Help PC crush that annoying Mac guy.