NBC Universal is at it again. They have created a “real person” social media account for a character in a television show. This time it’s Sci-Fi Channel’s original Eureka that is getting into the social media act. According to this AdWeek article, S.A.R.A.H. the talking AI house has a Twitter account.

Fantastic idea! NBC is brining the Eureka experience to those that enjoy the show. Without additional filming, NBC is about to feed those who love the show extra insights into the characters and the plot lines.

Of course, this isn’t the first time that NBC has taken this approach. Dwight from the Office has a blog and Chuck also had a Twitter account.

That’s my Altyrian View.