Altyrian View

I thought the new Batman movie was fantastic. What was really fun was the marketing before the movie. Warner Brothers did a great job of hyping the movie with “fake” graffiti from the Joker. Unfortunately, however, this easy-to-do vandalism has taken on a life of its own. Below are two examples that I came across this morning.

Did Warner Bros. do anything wrong? I don’t think so. They are getting free “advertising” for their motion picture, but I’d bet Chad Perkins isn’t too thrilled about it. I doubt that anyone charged with marketing the movie would have thought that people would start vandalizing using their guerilla tactics. Although I doubt they would have changed the campaign if they had known the consequences, we as marketers have to think ahead.

That’s my Altyrian View.