On Friday, I guessed when Barack Obama might announce his vice presidential running mate. I will say that 3 a.m. on a Saturday morning never ever crossed my mind.

From a media relations perspective (this is not a political blog), I can’t think of a worst time. Few people are awake. Newspapers east of the Mississippi have long passed their deadline. The evening news is long over. It’s a Saturday – the slowest news day of the week.

So, who from the establishment are the media winners? CNN, MSNBC and Fox News. And the losers? ABC and CBS. But maybe Obama isn’t worried about the established media. Maybe he is looking at the new media outlets, and he understands that their deadlines are moving targets. They “publish” when there is news.

So, was it a mistake? I guess we’ll know in November.

That’s my Altyrian View.