I’m wondering how people get their stuff into Advertising Age (I guess I could find out at their site… nah). Anyway, today I read a viewpoint column by Scott Johnson titled ”Electronic Media: Altering Our Intelligence”. In it he actually states “The media-induced diminution of human intelligence is very real. The good news for those of us in the advertising industry is that, slowly, an entirely new form of intelligence is being born to replace it.”

Let me get this right: We humans are getting more stupid and more intelligent at the same time? Neat trick! Let’s see, I can use the “I’m getting more stupid” part to keep me out of decisions I don’t want to make. Then I can use the “I’m gaining an entirely new form of intelligence” part to win arguments with my co-workers. This is fantastic! If only I even remotely agreed with his premise.

I don’t. In fact, I think it’s a silly and embarassing article to come from someone in our industry.

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