Broadcasted May 15, 2006

In today’s broadcast, John Mims, Director of Public Relations for Altyris Advertising, discusses three tips to get the most out of trade show marketing.

1. Make sure the booth fits the brand. The display booth needs to be built as an extension of your brand. Cost should be a consideration, of course, but remember that you are carrying your brand with the booth.

2. Use your display booth more like a billboard and less like a brochure. A quick marketing message will attract people better who will then proceed to pick up a brochure and ask for more information.

3. The booth workers are just as important as the display itself. Those who know the product well and are engaging and friendly with the customers are the best to market your brand.

Listen to the full broadcast on our iTunes Podcast Marketing Watch.

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