I don’t guess kids playing MMOs is a new thing, but it struck me yesterday how aggressively companies are trying to woo young players. I have young kids (6 and under), and we watch our fair share of Nickelodeon. Yesterday while watching Sponge Bob, my 6-year-old says “Dad, look! You can build a room, and you don’t have to clean it!” He was talking about the much advertised Nicktropolis. Add to that, 3pointD tells us yesterday that Lego is building an MMO for kids. Looney Tunes had been advertising one for a while, but I couldn’t find it with a Google search. I could have asked my kids, but I didn’t want to remind them that Daddy said “no” to joining the Looney world.

Every company has a Web site. Are we headed to an era when every company has an MMO too? Clearly companies that target kids think that the expense in building an online world is worth the return. Given that many young males spend more time playing video games than watching TV, it may not be long before companies make MMOs specifically for their products and services.

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