Mon 14 Aug 2006
Smirnoff Forgets the “Marketing” Part of Viral Marketing
Posted by John T. Mims, APR under Smirnoff , viral marketingNo Comments | Trackback
After a week away, I saw a blog post about a new viral ad created for Smirnoff Raw Teas. Very, very funny.
The video got me so intrigued about Raw Teas, that I figured I would visit the Web site to check them out. That’s what they told me to do at the end of the video: “Please drink responsibly and visit teapartay.com.” So I pop by the Web site to find that I’m bounced to the Smirnoff Ice Web site and the only mention of Raw Teas is a little banner ad telling me that it’s coming soon. Coming Soon!? More than 550,000 people have watched the video. They missed a great opportunity.
In the end, they have a great viral campaign without the “payoff” for those that want more information. At this point, all they have is a funny video that mentions their product.
